Ethical Sourcing

Ethical Sourcing
Improving people’s lives is really what it’s all about for us. The lives of our customers, the people we work with, our suppliers and their families and communities. We do this through supporting organic farming, sustainable wild-harvesting and fair trade programs. We believe that building strong, lasting relationships is better for everyone, and are passionate about understanding exactly where our ingredients come from, how they are produced and meeting our suppliers out in the field (literally).


  • Cruelty-Free International

    All of our skincare is certified by Cruelty-Free International, which guarantees it has not been tested on animals, and meets the Humane Cosmetics Standard for cosmetics, toiletries and personal care.

  • Fair for life

    We are proud to be the first British Health and Beauty brand to be certified both For Life and Fair for Life by IMO, which accredit our commitment to being a socially responsible business and upholding fair trade respectively.

  • Fairtrade

    Gaining fantastic recognition around the world, the Fairtrade Foundation ensures a fair deal for producers in developing countries. In 2009 we helped launch skincare enriched with Fairtrade certified ingredients.

  • FairWild

    FairWild ensures a fair deal all along the supply chain and support for the sustainable use of wild-harvested ingredients. In 2013 we introduced the world’s first FairWild certified organic frankincense, and our organic teas include FairWild liquorice.

  • UN Global Compact

    We are signed up to the UN Global Compact and have made a public commitment to the ten principles covering Human Rights, Labour, the Environment and Anti-Corruption. The principles cover how we operate as a business as well as how we work with our suppliers.

  • 100% Vegetarian

    Our products that is, although quite a few of our staff are too. Most of our products are also suitable for vegans (contact Customer Services for details of our vegan products), and we only use sustainably-sourced, organic honey, beeswax & propolis.


    FRAME (Fund for the Replacement of Animals in Medical Experiments) is working to replace animals in experiments through the application of better science

  • PETA

    Our commitment to animal welfare has been recognised by PETA (People for the Ethical Treatment of Animals), who are working to stop animal abuse worldwide.